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Mobike hardware team started a new business, “Hong Kee Two wheels” aimed at the Shared electric two wheels market

Hong produced 40,000 scooters for a head-sharing travel company in just over a month.

Last year, after Meituan bought mobike, all of its founding team members dropped out, and some of them jumped back into the entrepreneurial wave, still in the two-wheeler business.

36Kr recently contacted Hongji 2Wheels, founded by Xu Hongjun, one of mobike’s co-founders and vice President of hardware development and manufacturing. Most of mobike’s original hardware engineers in Wuxi also joined the Hongji two rounds.

Founded in November 2017, Hongji mainly researches and develops two rounds of intelligent transportation vehicles and their electrical power system. Headquartered in Wuxi and with a factory in Changzhou, Hongji has obtained angel round financing of over 10 million YUAN in 2018. The investor is not disclosed, and the financing is mainly used to expand the production line.

Wang Miao, the company’s co-founder and COO and CMO, told 36Kr that hong Ji’s two rounds are mainly To B and To C. In terms of To B, Hong Kee mainly provides domestic and foreign ride-sharing operators with electric bicycles and electric scooters, and jointly develops delivery electric vehicles in line with the “new NATIONAL standard” with domestic mainstream takeout service providers. In terms of “To C”, Hongji plans To start selling its own brand of electric power bicycles in the European market in the third quarter of this year, with the target sales volume of more than 100,000 units. In the future, hongji will also successively put them into overseas markets such as the United States and Southeast Asia.

Talking about why he does not sell his own brand of electric bicycles in China, Wang miao said that Chinese consumers are more willing to pay for “more luxurious four-wheel cars”, while electric bicycles will still be mainly Shared.


(Photo source: Hong Kee Two Rounds)

Wang miao told 36Kr that hong Ji was approached by a major north American ride-sharing company in May 2018 and asked them to produce a large number of electric scooters for him in a short time. That time, Mr. Hong spent more than a month designing, molding, manufacturing and exporting 40,000 electric scooters.

This is possible because members of the Hong Kee team have accumulated nearly 10 million tons of high speed production experience in Mobike. According to Wang, Mobike once set an industry record of “producing 700,000 Shared bikes in a month”, and Hong has continued this experience.

Of course, Hung is not the only player in the market when it comes to developing Shared scooters. Segway-ninebot also manufactures scooters under ODM licenses for Bird, Lime, Uber, Lyft and other Shared platforms, according to a prospectus filed on the TechInnovative Board.

Speaking of competitive advantage, Ms Wang says Hongji has a wider product line than just making scooters. In addition, in addition to the independent research and development ability, rapid output climbing ability and agile production ability, Hong Kee will consider the problems that may be encountered in the later operation from the perspective of vehicle life cycle management, and solve them from the perspective of research and development, so as to reduce the maintenance cost and overall use cost.

“You can also see from one statistic that the only bikes you can still see and reuse on the market three years ago are mobike’s first-generation axle-driven Classic bikes.” Currently, Hong Ji is the inventor and holder of a patent for a new single-arm shaft drive system, Wang said.

Wang miao told 36Kr that Hong Ji sold tens of thousands of electric bikes and scooters in 2018 and expects to sell more than 100,000 this year. In addition, they have been “cash flow positive” and are looking for A series A round of strategic financing.

Xu Hongjun, founder and CEO of Hongji Two Wheels, who led the development of Mobike’s first generation Classic bike, has more than 20 years of experience in the development and design of two-wheel vehicles. In addition to Mr Xu, Hong Has four co-founders: Ms Wang, a former senior manager for Mercedes-Benz in China and chief representative of its Research and development centre in Germany, has nearly a decade of management consulting experience; Wang Chao is the founder and chairman of kering, a maker of new energy vehicles. Fan Feng was the chief designer of Art Automobile and FAW-Volkswagen. He has won many international top design awards. Jun Wu was general manager of Mobike’s Wuxi plant and has more than 10 years of experience in developing locomotive architecture and drive systems.